100 000 new players

World Hockey Manager

World Hockey Manager is like Top Eleven for hockey fans. As a coach you manage players, match strategy and training facilities to become the best team in the world.

A Swedish start-up called Gold Town Games approached us to help them with release of their first game. We outlined the soft-launch strategy after an onsite two day workshop with management and helped the team improve the game with an ex-EA Mobile producer of Madden NFL. The game was released in the fall 2017 and we soon had profitable campaigns.

Today, AppAgent has built predictive ROI REPORTING with financial forecasting to further support the client's management with information to grow the game and their business in the App Store and Play Store.

Scope of work

  • Soft launch strategy and management
  • ASO
  • User Acquisition
  • Product reviews

Agents involved

  • Martin (Marketing Strategy)
  • David (Marketing, User Acquisition)
  • Jiri (ASO)
  • Vit (Data Analytics)
  • Jeremy (Game Design and Monetization)

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