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Marketing Analytics Workshop

Description

Are your UA efforts starting to grow and you don't have any marketing analytics in place? Or are you unsatisfied with your current set-up? Not sure if your campaigns are positive in 12 months or ever?

You’ll learn how the tech intestines work (tiered to non-tech people), how we measure, evaluate and predict performance (ROI / LTV) as well as share in more detail what our daily workflow is when running UA campaigns.

We will go through your current set up in advance and give you feedback on how you manage your data as well as how you can push it to a higher level. In the afternoon session, we will assess your need and together, we will design the ideal marketing analytics dashboard for each of the participants to work with better data on a daily basis.

What you’ll learn?

  • Setting up marketing analytics from a technical standpoint (but in non-technical language)
  • Measuring campaigns ROI in marketing analytics
  • Using marketing analytics for campaign optimization

Follow up

Skype call to assess your events and metrics a month after the workshop.

User Acquisition Workshop

Description

The mobile advertising world is ruled by the duopoly of Google and Facebook. However, what does it take to explore new channels? What are the pitfalls you should avoid on Snapchat, Applovin and dozens of other networks?

We will teach you the best mobile ad practices based on 7 years of experience with doing just that, together with an overview of recommended ad networks for your app and also the mobile creative process. Then you will know how to proceed and what exactly to tell your graphic designers in order to have brilliant ads.

What you’ll learn?

  • The necessary tech set-up for mobile acquisition campaigns management
  • UA manager’s checklist and how to quickly optimize campaigns on a daily basis
  • How to identify and test new networks, what are the specifics of the most popular alternatives to Facebook and Google
  • Ad creatives production process and calculation of the minimum number of creatives necessary for the time and budget

Follow up

Skype discussion on the campaign performance and to set-up a review after 2 weeks

App Store Optimization Workshop

Description

Looking for more organic downloads? Struggling with the conversion rate in the stores? If you are new to mobile apps or you just need to update what works in ASO today, then fasten your mobile seatbelts!

You’ll learn about the keyword optimization process, the tools necessary to make it and what are the not-publicly-discussed hacks in ASO. You’ll also see many case studies when it comes to the most successful A/B tests on store assets and how to optimally set your production and testing pipeline.

What you’ll learn?

  • ASO keywords process that drives results
  • The proper keyword structure and how to combine keywords
  • Surprising (and working!) hacks which help boost rankings
  • A/B testing the best practices, tools and methods

Follow up

Skype discussion on the campaign performance and to set-up a review after 2 weeks

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