Codewise is the 2nd fastest-growing company in Europe (according to the Financial Times FT1000 report). The company build tools for Performance Marketing - Voluum and Zeropark - and now goes to the mobile space.

AppAgent ran a two-day intense workshop on marketing analytics for 6 top executives of the company. The goal was to provide a deep insight into the daily work of a mobile User Acquisition manager, data architecture, data processing and campaign performance visualisation. The final outcome was to outline a future product in terms of the selling proposition, key functionality and features.

Scope of work

  • A 2-day onsite workshop
  • Description of the mobile marketing landscape
  • New mobile-oriented product definition

Agents involved

  • Martin (Marketing Analytics)
  • Vit (Data Engineering)
  • Peter (Mobile landscape)

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