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Sniper Ghost Warrior is a mobile shooter game combining precise sniper action with frenetic assault missions.
The game is used by the successful franchise of a AAA gaming studio CI Games. Besides managing the soft launch process, we’ve designed an attractive store listing, made an app preview video and produced a series of video ads for Facebook. New vertical videos reached a triple conversion rate (3.2%), compared to classic ads and carousels. Therefore, the Cost Per Install has significantly decreased.