Created a go-to-market strategy
for a global hit game

Pool Live Tour 2

Pool Live Tour 2 is a sequel to the worldwide hit on iOS and Android which was downloaded more than 88m times. This competitive pool multiplayer game builds on the original, offering players the opportunity to create their own pool club.

AppAgent guided Geewa in developing an effective marketing strategy and managing the soft launch of the game. Our go-to-market strategy helped the company to secure an additional investment from existing venture capitalists led by KKCG.

Scope of work

  • Marketing workshops
  • ASO
  • Advertising visuals concept and creative lead
  • Soft launch strategy and management
  • Global launch strategy

Agents involved

  • Peter (Marketing, PR)
  • Richard (Art Director)
  • Vanda (3D Animator)

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