Kiwi.com is a flight search engine and the fastest growing tech-startup in CEE according to Deloitte Technology Fast 50. AppAgent works as a remote mobile marketing team overseeing the strategy, data analytics, App Store Optimization and user acquisition including the production of ad creatives.
To increase organic traffic, we've invested into 30 experiments on App Store and Play Store to improve the conversion rate by 82%. Our keyword optimization efforts resulted in 72% increase of an organic traffic in the US within 2.5 months. The app started to rank in the top 10 in the US for "flight tickets", "flight booking" or "flight finder". We've also increased traffic from non-US countries by 60% within 4 months by localizing both the store front and keywords.
In the area of paid campaigns, we're continuously running ads in 15+ markets showing the highest ROI. AppAgent is also responsible for the ad creatives production which results in a high CTR of ads. An important project was a cross-platform LTV calculation which allowed us to predict the effectivity of campaigns no matter where the final purchase happens.
AppAgent excels in connecting the dots. They crush walls between data, mobile marketing and creativity to solve your problem. Simply, they get the s*** done no matter what it takes.Karel Soucek, head of mobile at kiwi.com