PUSHED THE FASTEST
GROWING TECH STARTUP IN
CEE TO 700M EUR TURNOVER

kiwi.com

Kiwi.com is a flight search engine and the fastest growing tech-startup in CEE according to Deloitte Technology Fast 50. AppAgent works as a remote mobile marketing team overseeing the strategy, data analytics, App Store Optimization and user acquisition including the production of ad creatives.

To increase organic traffic, we've invested into 30 experiments on App Store and Play Store to improve the conversion rate. Our keyword optimization efforts resulted in a ranking in the top 10 in the US for "flight tickets", "flight booking" or "flight finder". We've also increased traffic from non-US countries by localizing both the store front and keywords.

In the area of paid campaigns, we're continuously running ads in 15+ markets showing the highest ROI. AppAgent is also responsible for the ad creatives production which results in a high CTR of ads. An important project was a cross-platform LTV calculation which allowed us to predict the effectivity of campaigns no matter where the final purchase happens.

Scope of work

  • Marketing strategy
  • User Acquisition
  • ASO
  • Data Analytics
  • Featuring

Agents involved

  • Peter, Jakub (Strategy, Marketing)
  • Edward, David, Olga, Jan (UA)
  • Richard, Vojta (Ads production)
  • Jiri (ASO)
  • Vit (Data Analyst)

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