Tag: video ads

How automation can simplify mobile ad production

Mobile video ads automation

Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department. The fact is that mobile video ads are critical for effective user acquisition, however the production of these ads is heavily dependent on manpower. This is where automation can come in handy. Automation is a technical solution which…

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Mobile Video Ads Specifications Cheat Sheet

Video Ads specifications

Writing a brief for a creative department or an agency to make a video ad for your game or app might be a challenging experience. Especially when you have no clue what the resolutions of each platform are, what the maximum video length is or even what’s the maximum file size. No worries, we’ve been there too. That’s why we’ve summed up…

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Best Practices for Mobile Ad Creatives Production

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User Acquisition managers are looking for great ad creatives like never before. An ad that achieves a high click-through rate, posts strong install numbers and manages to retain users is the best way to fight increasing acquisition costs. I reached out to three great mobile marketers, who produce tons of creatives every week, to learn about how they regularly produce effective ads…

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