Mobile Ad Monetization Masterclass: Waterfalls

Ad monetization waterfalls might sound confusing, but the principle behind them is reassuringly simple. In this in-depth article, we look at what ad monetization waterfalls are and why setting eCPM floors is an essential part of maximizing your return. A little bit of work can ensure your app is maximizing its potential for profit. This is a guest blog post by Jacopo Guanziroli…

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