Ever wondered how to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app? No worries, we’ve got your back! Being overwhelmed by the complexity and number of different prediction concepts is normal even for big companies. That is why Martin Jelinek, Head of Marketing at AppAgent, decided to map out how LTV predictions…
The Christmas and New Year period is an excellent opportunity to obtain more organic downloads. However, choosing the right store listing assets that convince users to download your app or game is crucial as competition for users and their wallets is high. Even after Google cleaned up its Play store in 2008, there are still almost 3m apps available for download –…
