Executive Summary of a Complete Guide on Predictive LTV modeling

Guide on Predictive LTV Modeling

AppsFlyer together with AppAgent and Incipia has published a comprehensive guide on predictive LTV modeling which is a must-read for mobile marketers, UA managers and marketing analysts. We interviewed top experts from companies such as Rovio, Hutch Games, Wargaming, Joom, Wolt, Blinkist, Kiwi.com and Boombit to provide a comprehensive view on how LTV modeling differs for various business models.   What you…

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The principles of mobile ad attribution, analytics and tracking

Mobile attribution analytics

Why it’s impossible to effectively grow your app or game with mobile ads without having attribution tracking in place? Continue reading. It doesn’t matter if you’re a mobile startup or an established publisher with a new app or game, sooner or later you’ll reach a point when you need to measure the effectiveness of your user acquisition campaigns. This stage usually arrives…

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Video: Building Mobile Marketing Analytics Step-by-Step

Listen AppAgent’s Marketing Analyst Martin and Data Analyst Vítek talk about building mobile marketing analytics step-by-step. During their livestream on the Mobile Marketing Experts Facebook group they recently talked why they have decided to build our own marketing analyst stack instead of buying it. You will also see how they build it, step by step, which additional tools they picked and why, how we…

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The 3 essential pillars of mobile analytics

mobile-apps-minimum-viable-analytics-tools

It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and product managers often don’t have the skills and knowledge required to build – or buy – a proper marketing analytics setup. Lack of competence in this key area often leads to the team being trapped with a poor analytics infrastructure,…

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