Best Practices for Mobile Ad Creatives Production

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User Acquisition managers are looking for great ad creatives like never before. An ad that achieves a high click-through rate, posts strong install numbers and manages to retain users is the best way to fight increasing acquisition costs. I reached out to three great mobile marketers, who produce tons of creatives every week, to learn about how they regularly produce effective ads…

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24 Conferences for Mobile Marketers in 2018

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and successes. Conferences offer a great opportunity to meet industry masterminds and get inspired. The thing is, not all are suitable for marketers, some solely focus on development or deal-making. Therefore, with the help of the…

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