An essential guide on how to use Apple Search Ads to boost App Store Optimization (ASO)

Search Ads by ASO

It’s been two years since Apple introduced Search Ads in 13 storefronts*, and it’s clear to anyone in the industry that they have been a huge success. Setting them up is easy, with those developing campaigns needing to choose between the simple ASA Basic (pay-per-install, simple setup) and more complex Advanced (pay-per-tap, more features) approaches. The quality of installs that can be…

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Viber case study: where big publishers miss free downloads

NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned below (new keywords in the name of the app or added subtitle). We’re glad to see Viber is actively improving their rankings and identifies new opportunities with iOS11. According to Statista, consumers downloaded a total of 149 billion mobile apps in 2016. Apple…

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