The 3 essential pillars of mobile analytics

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It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and product managers often don’t have the skills and knowledge required to build – or buy – a proper marketing analytics setup. Lack of competence in this key area often leads to the team being trapped with a poor analytics infrastructure,…

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ASO in iOS 11: A detailed analysis of what REALLY works

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So many people waste time and resources on their App Store Optimization (ASO) by copying other people, without having any proof that their activities will make a difference. To help explain what I mean, I have analyzed the ASO strategies of over 20 apps to provide you with a truly data-driven look at the impact of iOS 11 on keywords and conversion…

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24 Conferences for Mobile Marketers in 2018

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and successes. Conferences offer a great opportunity to meet industry masterminds and get inspired. The thing is, not all are suitable for marketers, some solely focus on development or deal-making. Therefore, with the help of the…

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Marketing’s biggest frustration: a product that sucks

Too many developers believe that they have an incredible product and want to scale acquisition immediately, even though it isn’t quite ready for a push. Founders and product managers often believe that effective marketing can overcome product defects, grow revenue and help them reach break even. But it can’t. This dance results in big budgets being spent on advertising – all of…

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Why 2017 was the best year of my entire career

If you are an entrepreneur or have an entrepreneurial mindset, you’re very likely to be the same as I am: ambitious and impatient. To my surprise, 2017 was a year which surpassed my big plans and evolved at a surprisingly high pace. Find out below why this was the best year of my career. New agents 2017 was the first official year,…

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How to easily calculate churn model for your mobile app

This is a guest post by Jakub Chour, Mobile Marketer & Marketing Technologist. High churn rates are a common problem in the mobile app world. Some users may abandon your app because of bad user experience. Some might simply forget about your app. Sometimes, you just don’t know. Today, when Cost Per Active User can be tens of dollars, every user that…

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