Fake it before you make it – the cheapest way to test your app’s viability

As a former startup founder, I have jumped at too many poor ideas and spent enormous amounts of time and effort developing new ideas, products and apps that ultimately no one cared about. Naturally, I explored how to eliminate uncertainty, finding markets with low costs and high potential. The Lean Startup methodology provided me with a functional framework to help me develop…

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5 steps for building the RIGHT mobile game

Surprisingly, many developers invest enormous amounts of time, effort and resources in developing games or apps that are built on very shallow foundations. It’s great to have a strong product vision, but without understanding the market situation, competition, target group, acquisition costs and performance benchmarks, you are navigating blindly. As a result, it’s highly likely that you will run into trouble –…

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Proven strategies for effective push notifications

Push notifications are one of the most important tactics app developers can use to increase retention rates – but not everyone uses them appropriately. Unlike emails, which can often be trapped by spam filters, notifications are able to speak directly to the user through their most personal device. In Tradewise – a news app targeting US stock brokers – users receiving notifications…

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3 major mobile analytics trends for 2017

During my time at the App Promotion Summit in Berlin it became clear that a pattern is emerging in mobile analytics. Data now impacts every single decision – from strategy to product to marketing. It may be essential, but many companies struggle to deal with scattered data sources; the task of translating these raw numbers into actionable insights; or the challenge of…

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