Why it’s impossible to effectively grow your app or game with mobile ads without having attribution tracking in place? Continue reading. It doesn’t matter if you’re a mobile startup or an established publisher with a new app or game, sooner or later you’ll reach a point when you need to measure the effectiveness of your user acquisition campaigns. This stage usually arrives…
Looking back at the year 2018, I’ve been very fortunate to have a chat with two very smart and interesting guys. One is the CEO of a small Swedish studio called Gold Town Games and the second a UA manager at an awarded publisher called Small Giant Games from Finland which was recently acquired by Zynga for $700M. In case you couldn’t…
Listen AppAgent’s Marketing Analyst Martin and Data Analyst Vítek talk about building mobile marketing analytics step-by-step. During their livestream on the Mobile Marketing Experts Facebook group they recently talked why they have decided to build our own marketing analyst stack instead of buying it. You will also see how they build it, step by step, which additional tools they picked and why, how we…
The soft launch of an app is all about collecting data. But what happens if you’re a CMO, mobile marketer or a product marketing manager at a mobile startup unfamiliar with the necessary tracking and technicalities of data collection? Don’t worry. This practical guide describes in detail which product and marketing analytics you need to have in place before you acquire your…
On the annual App Growth Awards in Berlin (held on Dec 5, 2018) AppAgent turned two nominations into an award (the second nomination was for the best ASO Company). For me personally, the main emotion when I heard them say “the app marketing agency of the year is AppAgent” from James Cooper’s lips, was a relief. Why? When I started AppAgent, I…
It’s been two years since Apple introduced Search Ads in 13 storefronts*, and it’s clear to anyone in the industry that they have been a huge success. Setting them up is easy, with those developing campaigns needing to choose between the simple ASA Basic (pay-per-install, simple setup) and more complex Advanced (pay-per-tap, more features) approaches. The quality of installs that can be…
