Cracking the complexity of Lifetime Value in freemium games

Three weeks ago I attended the PGC Helsinki conference where I’ve represented AppAgent in a panel discussion about “LTV for mobile apps” organised by Mika Levo from Pollen VC. The topic is incredibly complicated, and it proved impossible to discuss everything in just 20 minutes. To provide a complete perspective on LTV, I’ve decided to produce this blog outlining what I’ve learned…

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Viber case study: where big publishers miss free downloads

NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned below (new keywords in the name of the app or added subtitle). We’re glad to see Viber is actively improving their rankings and identifies new opportunities with iOS11. According to Statista, consumers downloaded a total of 149 billion mobile apps in 2016. Apple…

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The Smart ASO Trick for Higher Rankings

This is a guest post by Jiri Chochlik, founder at AsoFriend and ASO Specialist at AppAgent.   It’s no secret that titles – and now also subtitles – are the most important factors for keywords in iOS11. Here’s a smart and simple trick that you can use to leverage the fact that these keywords are given more weight than those included in the…

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