It’s been two years since Apple introduced Search Ads in 13 storefronts*, and it’s clear to anyone in the industry that they have been a huge success. Setting them up is easy, with those developing campaigns needing to choose between the simple ASA Basic (pay-per-install, simple setup) and more complex Advanced (pay-per-tap, more features) approaches. The quality of installs that can be…
The only sure thing in our lives is constant change. One major change just happened in the life of the most knowledgeable and supportive mobile marketing expert I personally know, Thomas Petit. We first met in 2015 and have stayed in regular contact since then. Thomas helped us at AppAgent numerous times with Apple Search Ads, UA strategy and ASO as well…
I am regularly asked: “Where can I find the best information online about the mobile marketing industry?” The question comes from newbies and experienced marketers who recognise that mobile app marketing best practice changes so quickly that it’s essential to stay on top of industry trends and developments. It’s also important to follow – and learn – from business influencers and experts,…
This is an in-depth case study by Jiri Chochlik, an ASO Expert at AppAgent Good mobile marketing managers are relentlessly looking for new ways to improve their user acquisition efforts. They spend time finding the best strategies to follow, hoping that they will give them an advantage over the competition. If you’re a big publisher or an indie developer, ASO is an…
User Acquisition managers are looking for great ad creatives like never before. An ad that achieves a high click-through rate, posts strong install numbers and manages to retain users is the best way to fight increasing acquisition costs. I reached out to three great mobile marketers, who produce tons of creatives every week, to learn about how they regularly produce effective ads…
This is a guest post by Jakub Chour, Mobile Marketing Manager Getting 5-star ratings for your app is one surefire way of increasing downloads. They help users to understand what makes your app special, and to give them confidence they’re making the right choice before an install. Ratings can also play a role in raising your app’s ranking too. At AppAgent…
