Last year, more than two million apps were downloaded from Google Store and the Apple App Store had similar numbers. However, developers often lack marketing experience – which is also different from digital marketing. What are the main differences, how the mobile phone industry has changed in the last 5 years and what are the newest trends – you can find out…
AppsFlyer together with AppAgent and Incipia has published a comprehensive guide on predictive LTV modeling which is a must-read for mobile marketers, UA managers and marketing analysts. We interviewed top experts from companies such as Rovio, Hutch Games, Wargaming, Joom, Wolt, Blinkist, Kiwi.com and Boombit to provide a comprehensive view on how LTV modeling differs for various business models. What you…
Did you know, that 400 000 000 daily active users are following Instagram Stories? 60% of Instagram users watch videos with the sound on? 5-10 seconds, vertical format and ‘content generated’ look & feel of Instagram Stories Ads work the best? Well, many apps and game developers don’t. Instagram Stories Ads format is still not being used so much or is being…
This is a new showreel, a sample of the best creatives we’ve done for our clients in 2018. If you’re curious how such app previews, video ads or even playable ads are made, here is the typical process: A brief from the client (we have an online form to guide you) Cost estimate for approval Research, references and then brainstorming of the…
Learn what ad monetization means, which mobile ad formats you can use, why eCPM matters and the best ad networks for monetization in 2019. This is a guest blog post by Jacopo Guanziroli who provides consultancy for AppAgent on ad monetization topics. Jacopo worked at Barcelona-based Social Point as Ad Monetization Manager. Alongside AppAgent he works with Flaregames and The Breach Studios. The…
Is mobile ad fraud something that concerns you or not yet? We hate to be messengers of bad news but if you have invested at least some effort and money into your game or app already, you’d better check the most common types of frauds. Because if you don’t know about something, it doesn’t mean it doesn’t exist. And most importantly –…
