The 3 essential pillars of mobile analytics

mobile-apps-minimum-viable-analytics-tools

It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and product managers often don’t have the skills and knowledge required to build – or buy – a proper marketing analytics setup. Lack of competence in this key area often leads to the team being trapped with a poor analytics infrastructure,…

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24 Conferences for Mobile Marketers in 2018

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and successes. Conferences offer a great opportunity to meet industry masterminds and get inspired. The thing is, not all are suitable for marketers, some solely focus on development or deal-making. Therefore, with the help of the…

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