24 Conferences for Mobile Marketers in 2018

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and successes. Conferences offer a great opportunity to meet industry masterminds and get inspired. The thing is, not all are suitable for marketers, some solely focus on development or deal-making. Therefore, with the help of the…

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Cracking the complexity of Lifetime Value in freemium games

Three weeks ago I attended the PGC Helsinki conference where I’ve represented AppAgent in a panel discussion about “LTV for mobile apps” organised by Mika Levo from Pollen VC. The topic is incredibly complicated, and it proved impossible to discuss everything in just 20 minutes. To provide a complete perspective on LTV, I’ve decided to produce this blog outlining what I’ve learned…

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Viber case study: where big publishers miss free downloads

NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned below (new keywords in the name of the app or added subtitle). We’re glad to see Viber is actively improving their rankings and identifies new opportunities with iOS11. According to Statista, consumers downloaded a total of 149 billion mobile apps in 2016. Apple…

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