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SCALING MOBILE USER ACQUISITION WITH AD CREATIVES TESTING

Grow your user base and revenue like a pro!

  What you'll learn in 36 pages full of practical tips  


01/  The importance of creative testing

02/  How to test - 6 golden rules

03/  Where to test

04/  How not to test

05/  What to expect with IDFA deprecation

06/  Collaboration between UA and creative teams

Lucie Mrvova, Head of User Acquisition of AppAgent

Lucia built and led UA teams for successful startups in the mobile space, such as Lingokids, 8fit and fortunica. She enjoys exploring new channels and growth opportunities from both the acquisition and product sides.

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Examples from the eBook

The testing process
Connecting the dots
What to expect with IFDA deprecation