Insider Secrets: How to test new mobile user-acquisition channels

How to Test New Acquisition Channels

AdAge recently reported that the duopoly of Facebook and Google share almost 60% of the digital advertising market between them. Mobile advertising accounts for two-thirds of the entire advertising market worldwide – and continues to grow as we spend more time online.   What does it mean? The majority of media budgets are focused on two major channels – increasing competition and raising…

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