CEO’s Marbella Diary 2020

Peter’s notes from the company offsite in February 2020 in Spain. These are his thoughts on building a company and the company culture, as well as summary of what AppAgent did wrong when it came to hiring last year, why we are often inviting family members to company events or – in contrast – why we wouldn’t hire someone for a full-time…

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The 10 best blogs, newsletters and sources on mobile app marketing

I am regularly asked: “Where can I find the best information online about the mobile marketing industry?” The question comes from newbies and experienced marketers who recognise that mobile app marketing best practice changes so quickly that it’s essential to stay on top of industry trends and developments. It’s also important to follow – and learn – from business influencers and experts,…

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24 Conferences for Mobile Marketers in 2018

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and successes. Conferences offer a great opportunity to meet industry masterminds and get inspired. The thing is, not all are suitable for marketers, some solely focus on development or deal-making. Therefore, with the help of the…

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