Why segmentation is the key to the long-term success of your game

This is the third part of a series uncovering the secrets of mobile game analytics. The first part covers ’How to select the right mobile analytics tool’ and the second part ‘A practical guide for integrating mobile analytics’. For those new to analytics, it is worth starting at the beginning. By this stage, you should  have already integrated the best analytic tool…

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8 monetization strategies for mobile games

“App Store poverty” is a common problem which faces 95 % of developers. With 500 new iOS and 250 Android apps every day, it becomes extremely difficult not only to get discovered but also to monetize games well. Even with a massive number of downloads, such as with Mr. Muscle where we achieved 900K downloads in only 4 weeks, it was a…

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