3 Tips on Game Growth

I was asked for “3 tips” on game growth at a meet-up organized by AppNext shortly before PocketGamer Connects in Helsinki. The event evolved into a crazy networking rush jam-packed with industry experts such as Oscar Clark (Unity), Chris James (Steel Media) and Tommy Palm (ex-King.com, now Resolution Games). So, when the mic refused to cooperate with organizers, we decided to share…

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10 Soft Launch pitfalls and how to avoid them

In Czech we have a nice proverb: “Everyone is a General after the battle.” What that means is that, in retrospect, you can see many mistakes that have been made, and spot many opportunities to learn. When beginning to plan for the release of a mobile game, most developers think about the product itself rather than pitfalls of organising the soft launch,…

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Why segmentation is the key to the long-term success of your game

This is the third part of a series uncovering the secrets of mobile game analytics. The first part covers ’How to select the right mobile analytics tool’ and the second part ‘A practical guide for integrating mobile analytics’. For those new to analytics, it is worth starting at the beginning. By this stage, you should  have already integrated the best analytic tool…

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