Marketing Strategy

Fake it before you make it – the cheapest way to test your app’s viability

As a former startup founder, I have jumped at too many poor ideas and spent enormous amounts of time and effort developing new ideas, products and apps that ultimately no one cared about. Naturally, I explored how to eliminate uncertainty, finding markets with low costs and high potential. The Lean Startup methodology provided me with a functional framework to help me develop…

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5 steps for building the RIGHT mobile game

Surprisingly, many developers invest enormous amounts of time, effort and resources in developing games or apps that are built on very shallow foundations. It’s great to have a strong product vision, but without understanding the market situation, competition, target group, acquisition costs and performance benchmarks, you are navigating blindly. As a result, it’s highly likely that you will run into trouble –…

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Proven strategies for effective push notifications

Push notifications are one of the most important tactics app developers can use to increase retention rates – but not everyone uses them appropriately. Unlike emails, which can often be trapped by spam filters, notifications are able to speak directly to the user through their most personal device. In Tradewise – a news app targeting US stock brokers – users receiving notifications…

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11 Deadly Marketing Sins [video]

Working with about 10 gaming companies at AppAgent, I see a clear pattern as to what are the most common mistakes in mobile marketing. My talk at Pocket Gamer Connects Helsinki 2016 covers in 15 minutes how to understand your market, competition and how to succeed in mobile gaming space.   📕  Learn more about industry insights and best practices by signing…

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3 Tips on Game Growth

I was asked for “3 tips” on game growth at a meet-up organized by AppNext shortly before PocketGamer Connects in Helsinki. The event evolved into a crazy networking rush jam-packed with industry experts such as Oscar Clark (Unity), Chris James (Steel Media) and Tommy Palm (ex-King.com, now Resolution Games). So, when the mic refused to cooperate with organizers, we decided to share…

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10 Soft Launch pitfalls and how to avoid them

In Czech we have a nice proverb: “Everyone is a General after the battle.” What that means is that, in retrospect, you can see many mistakes that have been made, and spot many opportunities to learn. When beginning to plan for the release of a mobile game, most developers think about the product itself rather than pitfalls of organising the soft launch,…

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Why segmentation is the key to the long-term success of your game

This is the third part of a series uncovering the secrets of mobile game analytics. The first part covers ’How to select the right mobile analytics tool’ and the second part ‘A practical guide for integrating mobile analytics’. For those new to analytics, it is worth starting at the beginning. By this stage, you should  have already integrated the best analytic tool…

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