Looking back at the year 2018, I’ve been very fortunate to have a chat with two very smart and interesting guys. One is the CEO of a small Swedish studio called Gold Town Games and the second a UA manager at an awarded publisher called Small Giant Games from Finland which was recently acquired by Zynga for $700M. In case you couldn’t…
This is a guest post by Jakub Chour, Mobile Marketing Manager Getting 5-star ratings for your app is one surefire way of increasing downloads. They help users to understand what makes your app special, and to give them confidence they’re making the right choice before an install. Ratings can also play a role in raising your app’s ranking too. At AppAgent…
Feel ready to go abroad with your app or are you already there but you lack a budget and your investors suddenly decided to give it a try? But how can you do that with more certainty? How to scale your campaigns and deliver a result that will speak for itself? Let Jakub Chour, Mobile Marketing Manager, introduce you to 5 steps…
Too many developers believe that they have an incredible product and want to scale acquisition immediately, even though it isn’t quite ready for a push. Founders and product managers often believe that effective marketing can overcome product defects, grow revenue and help them reach break even. But it can’t. This dance results in big budgets being spent on advertising – all of…
This is a guest post by Jakub Chour, Mobile Marketer & Marketing Technologist. High churn rates are a common problem in the mobile app world. Some users may abandon your app because of bad user experience. Some might simply forget about your app. Sometimes, you just don’t know. Today, when Cost Per Active User can be tens of dollars, every user that…
Three weeks ago I attended the PGC Helsinki conference where I’ve represented AppAgent in a panel discussion about “LTV for mobile apps” organised by Mika Levo from Pollen VC. The topic is incredibly complicated, and it proved impossible to discuss everything in just 20 minutes. To provide a complete perspective on LTV, I’ve decided to produce this blog outlining what I’ve learned…
