Cracking the complexity of Lifetime Value in freemium games

Three weeks ago I attended the PGC Helsinki conference where I’ve represented AppAgent in a panel discussion about “LTV for mobile apps” organised by Mika Levo from Pollen VC. The topic is incredibly complicated, and it proved impossible to discuss everything in just 20 minutes. To provide a complete perspective on LTV, I’ve decided to produce this blog outlining what I’ve learned…

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3 major mobile analytics trends for 2017

During my time at the App Promotion Summit in Berlin it became clear that a pattern is emerging in mobile analytics. Data now impacts every single decision – from strategy to product to marketing. It may be essential, but many companies struggle to deal with scattered data sources; the task of translating these raw numbers into actionable insights; or the challenge of…

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5 most common mistakes of data analysts

Did you know that there are 1,736,111 Likes on Instagram; 284,722 shared snaps on Snapchat; and 590,278 swipes on Tinder every minute of every day? The growth in the usage of mobile apps and games has created a mountain of data. Millions of users generate significant traces of their behaviour – all of which has value. Crunching the numbers are the legions…

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A practical guide for integrating mobile analytics

This is the second part of a series about mobile analytics by Albert Kolacek, product analyst at AppAgent. If you’ve missed the first part ‘How to select the right mobile analytics tool’ start there. The last post in the series will cover: ‘Why segmentation is the key to the long-term success of your game’ and will be available next week. Now that…

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Making mobile analytics work for you

A guest post by Albert Kolacek, product analyst at AppAgent. This is the first of three guest posts from AppAgent.co concerning mobile games analytics. You’ve worked hard on your new app or game, relying on your experience and gut feeling to make it as awesome as possible. Now you’re ready for the soft launch, and you want to collect and analyze a…

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