This is an in-depth case study by Jiri Chochlik, an ASO Expert at AppAgent Good mobile marketing managers are relentlessly looking for new ways to improve their user acquisition efforts. They spend time finding the best strategies to follow, hoping that they will give them an advantage over the competition. If you’re a big publisher or an indie developer, ASO is an…
User Acquisition managers are looking for great ad creatives like never before. An ad that achieves a high click-through rate, posts strong install numbers and manages to retain users is the best way to fight increasing acquisition costs. I reached out to three great mobile marketers, who produce tons of creatives every week, to learn about how they regularly produce effective ads…
A recent survey on download decisions claimed that the description of the app was the second most important reason for install, with rating coming in as number one. The problem is, what people say and what they actually do are often two very different things, so I set out to find the truth about the reasons why users download the apps that…
Working on over 60 store listing experiments in the past year has revealed to me some important lessons – and provided lots of surprises as well. It’s now much clearer to me that improving store conversion is one of the cheapest and the most effective ways of user acquisition. Even with 50 organic downloads a day, a 10% improvement in store conversions…
The mobile space is full of buzzwords such as re-targeting, segmentation, ads optimization, DSP or programmatic buying. Everyone is trying to lower the high cost per install and fight the trend of growing prices. There’s one spot in the user acquisition funnel which has been surprisingly overlooked. It’s the store listing page which is the fundamental point of the conversion of all…
We announced a “Free Icon Redesign Giveaway” together with Appmasters.co in June. The lucky winner was the app called StatusCar (iTunes). It’s a social app which offers a simple way to share your current speed with your friends around. Our task was to redesign the original icon into a new shiny one. Below is our strategic proposal together with two sketches and…
