Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department. The fact is that mobile video ads are critical for effective user acquisition, however the production of these ads is heavily dependent on manpower. This is where automation can come in handy. Automation is a technical solution which…
Developing a robust ad creatives process should be a high priority for any mobile marketer that wants to have the best performing ads for their mobile app or game. The process should effectively merge art with science: it must create efficiency, reduce burnout, and provide your creative team with more time to focus on idea-making… the essential goal of any creative process.…
Every day Apple seems to get stricter with store assets. At least, that’s what we at AppAgent and other publishers have experienced. It’s increasingly common for app previews to be rejected because they “do not sufficiently reflect the app in use”. For an agency like us, with creativity in our mobile marketing DNA, this hurts. But Apple sets the rules, and we…
Did you know, that 400 000 000 daily active users are following Instagram Stories? 60% of Instagram users watch videos with the sound on? 5-10 seconds, vertical format and ‘content generated’ look & feel of Instagram Stories Ads work the best? Well, many apps and game developers don’t. Instagram Stories Ads format is still not being used so much or is being…
This is a new showreel, a sample of the best creatives we’ve done for our clients in 2018. If you’re curious how such app previews, video ads or even playable ads are made, here is the typical process: A brief from the client (we have an online form to guide you) Cost estimate for approval Research, references and then brainstorming of the…
This is an in-depth case study by Jiri Chochlik, an ASO Expert at AppAgent Good mobile marketing managers are relentlessly looking for new ways to improve their user acquisition efforts. They spend time finding the best strategies to follow, hoping that they will give them an advantage over the competition. If you’re a big publisher or an indie developer, ASO is an…
User Acquisition managers are looking for great ad creatives like never before. An ad that achieves a high click-through rate, posts strong install numbers and manages to retain users is the best way to fight increasing acquisition costs. I reached out to three great mobile marketers, who produce tons of creatives every week, to learn about how they regularly produce effective ads…
A recent survey on download decisions claimed that the description of the app was the second most important reason for install, with rating coming in as number one. The problem is, what people say and what they actually do are often two very different things, so I set out to find the truth about the reasons why users download the apps that…
Working on over 60 store listing experiments in the past year has revealed to me some important lessons – and provided lots of surprises as well. It’s now much clearer to me that improving store conversion is one of the cheapest and the most effective ways of user acquisition. Even with 50 organic downloads a day, a 10% improvement in store conversions…
The mobile space is full of buzzwords such as re-targeting, segmentation, ads optimization, DSP or programmatic buying. Everyone is trying to lower the high cost per install and fight the trend of growing prices. There’s one spot in the user acquisition funnel which has been surprisingly overlooked. It’s the store listing page which is the fundamental point of the conversion of all…
