Today’s post is part of my guest chapter from an upcoming book called “Advanced ASO” by Moritz Daan and Gabe Kwakyi. I cover the whole featuring process, all tips & tricks learned in past 7 years with dozens of examples and data. The post below focuses on the impact of iOS11 on featuring. The book was released in August 2017 and you…
Working on over 60 store listing experiments in the past year has revealed to me some important lessons – and provided lots of surprises as well. It’s now much clearer to me that improving store conversion is one of the cheapest and the most effective ways of user acquisition. Even with 50 organic downloads a day, a 10% improvement in store conversions…
Once, in a meeting with a new fin-tech client, I was asked how much it would cost to get a new application featured in the App Store. At first the question seemed silly to me, but later I understood how perceptive it actually was. In reality, you can’t buy the spot with cash. The only way to achieve it is with the…
The mobile space is full of buzzwords such as re-targeting, segmentation, ads optimization, DSP or programmatic buying. Everyone is trying to lower the high cost per install and fight the trend of growing prices. There’s one spot in the user acquisition funnel which has been surprisingly overlooked. It’s the store listing page which is the fundamental point of the conversion of all…
It’s been 4 years since a major change in Apple’s leadership team took place when Tim Cook became the CEO after Steve Jobs passed away. This morning, Apple announced that along with other management shake-ups, senior vice president of Worldwide Marketing, Phil Schiller, is going to relieve Eddy Cue as the head of the App Store across all of its platforms. Normally…
Lukas Korba (Twitter, personal site), my friend and business partner, published his first impressions about Apple TV from a developers point of view. I found his remarks interesting and this is the first guest post with some more coming in the future. Last Friday came the long-awaited moment when Apple released Apple TV as well as its native App Store. Let’s take…
