5 examples how to double downloads with store listing tests

The mobile space is full of buzzwords such as re-targeting, segmentation, ads optimization, DSP or programmatic buying. Everyone is trying to lower the high cost per install and fight the trend of growing prices. There’s one spot in the user acquisition funnel which has been surprisingly overlooked. It’s the store listing page which is the fundamental point of the conversion of all…

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Apple TV App Store: why is it great and what it lacks

Lukas Korba (Twitter, personal site), my friend and business partner, published his first impressions about Apple TV from a developers point of view. I found his remarks interesting and this is the first guest post with some more coming in the future. Last Friday came the long-awaited moment when Apple released Apple TV as well as its native App Store. Let’s take…

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