6 key drivers of ASO strategy for your business

6 key drivers of ASO strategy

Many articles talk about App store optimization (ASO) tactics, but only a few touch the fundamentals of a successful ASO strategy. By focusing simply on tactics instead of developing an effective strategy, many publishers are spending money without seeing results.At AppAgent, we have written widely on the subject, sharing our belief that strategy should drive tactics, not the other way round. We…

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Increase organic downloads this Christmas and New Year

The Christmas and New Year period is an excellent opportunity to obtain more organic downloads. However, choosing the right store listing assets that convince users to download your app or game is crucial as competition for users and their wallets is high. Even after Google cleaned up its Play store in 2008, there are still almost 3m apps available for download –…

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An essential guide on how to use Apple Search Ads to boost App Store Optimization (ASO)

Search Ads by ASO

It’s been two years since Apple introduced Search Ads in 13 storefronts*, and it’s clear to anyone in the industry that they have been a huge success. Setting them up is easy, with those developing campaigns needing to choose between the simple ASA Basic (pay-per-install, simple setup) and more complex Advanced (pay-per-tap, more features) approaches. The quality of installs that can be…

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ASO in iOS 11: A detailed analysis of what REALLY works

appstore-ios11-apple-ios-aso-app-store-optimization

So many people waste time and resources on their App Store Optimization (ASO) by copying other people, without having any proof that their activities will make a difference. To help explain what I mean, I have analyzed the ASO strategies of over 20 apps to provide you with a truly data-driven look at the impact of iOS 11 on keywords and conversion…

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Viber case study: where big publishers miss free downloads

NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned below (new keywords in the name of the app or added subtitle). We’re glad to see Viber is actively improving their rankings and identifies new opportunities with iOS11. According to Statista, consumers downloaded a total of 149 billion mobile apps in 2016. Apple…

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