The soft launch of an app is all about collecting data. But what happens if you’re a CMO, mobile marketer or a product marketing manager at a mobile startup unfamiliar with the necessary tracking and technicalities of data collection? Don’t worry. This practical guide describes in detail which product and marketing analytics you need to have in place before you acquire your…
It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and product managers often don’t have the skills and knowledge required to build – or buy – a proper marketing analytics setup. Lack of competence in this key area often leads to the team being trapped with a poor analytics infrastructure,…
