There is a moment in the production process of an app with a growth ambition, when you need to expand your marketing efforts beyond the Facebook and Google duopoly. This is when you need to choose and implement a mobile attribution tool. Choosing the right partner can save you a lot of time and resources. But, do you know which mobile attribution…
4 calculations types for the customer acquisition cost index If your boss asks you how much are you spending for one paying customer, would you know the number? Maybe you already calculate your Cost Per Action (CPA) or Cost Per Install (CPI) and have an attractive spreadsheet to send to your boss. Do you know what your Customer Acquisition Cost (CAC) is?…
Why it’s impossible to effectively grow your app or game with mobile ads without having attribution tracking in place? Continue reading. It doesn’t matter if you’re a mobile startup or an established publisher with a new app or game, sooner or later you’ll reach a point when you need to measure the effectiveness of your user acquisition campaigns. This stage usually arrives…
The soft launch of a mobile app is all about collecting data. But what happens if you’re a CMO, mobile marketer or a product marketing manager at a mobile startup unfamiliar with the necessary tracking and technicalities of data collection? Don’t worry. This practical guide describes in detail which product and marketing analytics you need to have in place before you acquire…
It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and product managers often don’t have the skills and knowledge required to build – or buy – a proper marketing analytics setup. Lack of competence in this key area often leads to the team being trapped with a poor analytics infrastructure,…
