The principles of mobile ad attribution, analytics and tracking

Mobile attribution analytics

Why it’s impossible to effectively grow your app or game with mobile ads without having attribution tracking in place? Continue reading. It doesn’t matter if you’re a mobile startup or an established publisher with a new app or game, sooner or later you’ll reach a point when you need to measure the effectiveness of your user acquisition campaigns. This stage usually arrives…

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The 3 essential pillars of mobile analytics

mobile-apps-minimum-viable-analytics-tools

It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and product managers often don’t have the skills and knowledge required to build – or buy – a proper marketing analytics setup. Lack of competence in this key area often leads to the team being trapped with a poor analytics infrastructure,…

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