Surprisingly, many developers invest enormous amounts of time, effort and resources in developing games or apps that are built on very shallow foundations. It’s great to have a strong product vision, but without understanding the market situation, competition, target group, acquisition costs and performance benchmarks, you are navigating blindly. As a result, it’s highly likely that you will run into trouble –…
Push notifications are one of the most important tactics app developers can use to increase retention rates – but not everyone uses them appropriately. Unlike emails, which can often be trapped by spam filters, notifications are able to speak directly to the user through their most personal device. In Tradewise – a news app targeting US stock brokers – users receiving notifications…
During my time at the App Promotion Summit in Berlin it became clear that a pattern is emerging in mobile analytics. Data now impacts every single decision – from strategy to product to marketing. It may be essential, but many companies struggle to deal with scattered data sources; the task of translating these raw numbers into actionable insights; or the challenge of…
Roughly translated as ‘Delivery’ in English, today’s launch of peer-to-peer delivery service Zavezu (Play Store, App Store) is the culmination of over a year and a half’s work. At AppAgent we have worked with Zavezu’s founders David Pertl and Jaroslav Vavrina over the last 10 months – here’s what we have learned. Even newbies can challenge giants Zavezu was the brainchild of…
Working with about 10 gaming companies at AppAgent, I see a clear pattern as to what are the most common mistakes in mobile marketing. My talk at Pocket Gamer Connects Helsinki 2016 covers in 15 minutes how to understand your market, competition and how to succeed in mobile gaming space. 📕 Learn more about industry insights and best practices by signing…
Deciding whether your newest mobile game should adopt a freemium or premium business model is one of the most important decisions a developer can make. It will not only define the way you generate revenue, but will also influence your choice of marketing channels and tactics. To help you make the best decision for you and your app, we’ve summarized how you…
