This is the second part of a series about mobile analytics by Albert Kolacek, product analyst at AppAgent. If you’ve missed the first part ‘How to select the right mobile analytics tool’ start there. The last post in the series will cover: ‘Why segmentation is the key to the long-term success of your game’ and will be available next week. Now that…
A guest post by Albert Kolacek, product analyst at AppAgent. This is the first of three guest posts from AppAgent.co concerning mobile games analytics. You’ve worked hard on your new app or game, relying on your experience and gut feeling to make it as awesome as possible. Now you’re ready for the soft launch, and you want to collect and analyze a…
If you missed the 1st part of this post, read it here. Just to recap, here are the first 5 sins: 1. Missing the Unique Selling Proposition2. A vague definition of the target group3. No category research4. Missing the F2P and premium difference5. Launching on many platforms 6. Not having a marketing budget If you build a freemium game, split your production budget…
Focusing on the product is the key to success, no doubt. But clear product vision is very closely connected to marketing and here is where many developers fail miserably. Working with dozens of mobile app and game devs in the past year has shown me some patterns of the most common marketing sins. Here are 11 of them: 1. Missing the Unique…
The mobile space is full of buzzwords such as re-targeting, segmentation, ads optimization, DSP or programmatic buying. Everyone is trying to lower the high cost per install and fight the trend of growing prices. There’s one spot in the user acquisition funnel which has been surprisingly overlooked. It’s the store listing page which is the fundamental point of the conversion of all…
UX Timeline, back to the past!
Check the first landing page by AirBnB, Dropbox and others. It’s funny how these awesome product looked like just few years ago.
Mobile marketing has changed a lot since I entered the business back in 2011. At that time, it was all about PR, the New Games section in the App Store, and mostly premium games. Both Clash of Clans and Candy Crush Saga were under development and still 1.5 years before the global launch. Freemium, which was represented by Zynga’s FarmVille and Facebook,…
After months of development and testing, your app or game is finally ready for a global launch. It is time to decide which markets to focus on and where to invest on user acquisition. Making the right decision is not an easy task and involves many factors. I recently helped Geewa, an online and mobile games company based in Prague, pick countries…
It’s been 4 years since a major change in Apple’s leadership team took place when Tim Cook became the CEO after Steve Jobs passed away. This morning, Apple announced that along with other management shake-ups, senior vice president of Worldwide Marketing, Phil Schiller, is going to relieve Eddy Cue as the head of the App Store across all of its platforms. Normally…
Lukas Korba (Twitter, personal site), my friend and business partner, published his first impressions about Apple TV from a developers point of view. I found his remarks interesting and this is the first guest post with some more coming in the future. Last Friday came the long-awaited moment when Apple released Apple TV as well as its native App Store. Let’s take…
