Working with about 10 gaming companies at AppAgent, I see a clear pattern as to what are the most common mistakes in mobile marketing. My talk at Pocket Gamer Connects Helsinki 2016 covers in 15 minutes how to understand your market, competition and how to succeed in mobile gaming space. đ Learn more about industry insights and best practices by signing…
Deciding whether your newest mobile game should adopt a freemium or premium business model is one of the most important decisions a developer can make. It will not only define the way you generate revenue, but will also influence your choice of marketing channels and tactics. To help you make the best decision for you and your app, weâve summarized how you…
Tiny Miners, a fast-paced action adventure is the latest game from About Fun, creators of Appleâs âBest of 2013â featured Mega Dead Pixel. The game is already being enjoyed across the world (App Store, Play Store), but it very nearly didnât get released at all after the Prague based studio entered into a serious dispute with a former publisher. A year after…
Working on over 60 store listing experiments in the past year has revealed to me some important lessons â and provided lots of surprises as well. Itâs now much clearer to me that improving store conversion is one of the cheapest and the most effective ways of user acquisition. Even with 50 organic downloads a day, a 10% improvement in store conversions…
I was asked for “3 tips” on game growth at a meet-up organized by AppNext shortly before PocketGamer Connects in Helsinki. The event evolved into a crazy networking rush jam-packed with industry experts such as Oscar Clark (Unity), Chris James (Steel Media) and Tommy Palm (ex-King.com, now Resolution Games). So, when the mic refused to cooperate with organizers, we decided to share…
In Czech we have a nice proverb: “Everyone is a General after the battle.” What that means is that, in retrospect, you can see many mistakes that have been made, and spot many opportunities to learn. When beginning to plan for the release of a mobile game, most developers think about the product itself rather than pitfalls of organising the soft launch,…
Once, in a meeting with a new fin-tech client, I was asked how much it would cost to get a new application featured in the App Store. At first the question seemed silly to me, but later I understood how perceptive it actually was. In reality, you canât buy the spot with cash. The only way to achieve it is with the…
JĂĄn IlavskĂ˝ is a Slovak indie developer based in a small village called Tlustice in the Czech Republic. Located halfway between Prague and Pilsen, you wouldnât expect this place of 930 inhabitants to be a creative hub. But still, JĂĄn just came back home with a developerâs âStanley Cupâ, an Apple Design Award for his fast-paced auto runner game called Chameleon Run.…
Did you know that there are 1,736,111 Likes on Instagram; 284,722 shared snaps on Snapchat; and 590,278 swipes on Tinder every minute of every day? The growth in the usage of mobile apps and games has created a mountain of data. Millions of users generate significant traces of their behaviour â all of which has value. Crunching the numbers are the legions…
This is the third part of a series uncovering the secrets of mobile game analytics. The first part covers âHow to select the right mobile analytics toolâ and the second part âA practical guide for integrating mobile analyticsâ. For those new to analytics, it is worth starting at the beginning. By this stage, you should  have already integrated the best analytic tool…