Author page: Peter Fodor

What is Mobile Ad Monetization?

Mobile Ad Monetization

Learn what ad monetization means, which mobile ad formats you can use, why eCPM matters and the best ad networks for monetization in 2019. This is a guest blog post by Jacopo Guanziroli who provides consultancy for AppAgent on ad monetization topics. Jacopo worked at Barcelona-based Social Point as Ad Monetization Manager. Alongside AppAgent he works with Flaregames and The Breach Studios. The…

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VIDEO: Building Mobile Marketing Analytics Step-by-Step

Listen AppAgent’s Marketing Analyst Martin and Data Analyst Vítek talk about building mobile marketing analytics step-by-step. During their livestream on the Mobile Marketing Experts Facebook group they recently talked why they have decided to build our own marketing analyst stack instead of buying it. You will also see how they build it, step by step, which additional tools they picked and why, how we…

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An essential guide on how to use Apple Search Ads to boost App Store Optimization (ASO)

Search Ads by ASO

It’s been two years since Apple introduced Search Ads in 13 storefronts*, and it’s clear to anyone in the industry that they have been a huge success. Setting them up is easy, with those developing campaigns needing to choose between the simple ASA Basic (pay-per-install, simple setup) and more complex Advanced (pay-per-tap, more features) approaches. The quality of installs that can be…

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The 10 best blogs, newsletters and sources on mobile app marketing

I am regularly asked: “Where can I find the best information online about the mobile marketing industry?” The question comes from newbies and experienced marketers who recognise that mobile app marketing best practice changes so quickly that it’s essential to stay on top of industry trends and developments. It’s also important to follow – and learn – from business influencers and experts,…

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Best Practices for Mobile Ad Creatives Production

wargaming-wooga-app-growth-summit

User Acquisition managers are looking for great ad creatives like never before. An ad that achieves a high click-through rate, posts strong install numbers and manages to retain users is the best way to fight increasing acquisition costs. I reached out to three great mobile marketers, who produce tons of creatives every week, to learn about how they regularly produce effective ads…

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24 Conferences for Mobile Marketers in 2018

I’m a big fan of sharing knowledge. It was back in 2011 when I launched my first game. Since then, I have openly shared my failures and successes. Conferences offer a great opportunity to meet industry masterminds and get inspired. The thing is, not all are suitable for marketers, some solely focus on development or deal-making. Therefore, with the help of the…

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