Tips for successful mobile marketing on TikTok

Mobile marketing on TikTok

For some TikTok is the next big thing in mobile marketing. For others, it’s a platform for youngsters that isn’t quite ready for attention – yet. But, if you follow the growth of the platform closely, you will realise it’s not for teens anymore. Today, big advertisers are already investing heavily into acquisition. One of them is Tom Nguyen.  Tom is exploring…

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6 key drivers of ASO strategy for your business

6 key drivers of ASO strategy

Many articles talk about App store optimization (ASO) tactics, but only a few touch the fundamentals of a successful ASO strategy. By focusing simply on tactics instead of developing an effective strategy, many publishers are spending money without seeing results.At AppAgent, we have written widely on the subject, sharing our belief that strategy should drive tactics, not the other way round. We…

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Mobile Ad Monetization Masterclass: Waterfalls

Ad monetization waterfalls might sound confusing, but the principle behind them is reassuringly simple. In this in-depth article, we look at what ad monetization waterfalls are and why setting eCPM floors is an essential part of maximizing your return. A little bit of work can ensure your app is maximizing its potential for profit. This is a guest blog post by Jacopo Guanziroli…

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Insider Secrets: How to test new mobile user-acquisition channels

How to Test New Acquisition Channels

AdAge recently reported that the duopoly of Facebook and Google share almost 60% of the digital advertising market between them. Mobile advertising accounts for two-thirds of the entire advertising market worldwide – and continues to grow as we spend more time online.   What does it mean? The majority of media budgets are focused on two major channels – increasing competition and raising…

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