Increase organic downloads this Christmas and New Year

ASO Organic Downloads Christmas

The Christmas and New Year period is an excellent opportunity to obtain more organic downloads. However, choosing the right store listing assets that convince users to download your app or game is crucial as competition for users and their wallets is high. Even after Google cleaned up its Play store in 2008, there are still […]

Case Study: Achieving 66% growth through App Store Optimization

This is an in-depth case study by Jiri Chochlik, an ASO Expert at AppAgent Good mobile marketing managers are relentlessly looking for new ways to improve their user acquisition efforts. They spend time finding the best strategies to follow, hoping that they will give them an advantage over the competition. If you’re a big publisher […]

ASO in iOS 11: A detailed analysis of what REALLY works

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So many people waste time and resources on their App Store Optimization (ASO) by copying other people, without having any proof that their activities will make a difference. To help explain what I mean, I have analyzed the ASO strategies of over 20 apps to provide you with a truly data-driven look at the impact […]

Viber case study: where big publishers miss free downloads

NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned below (new keywords in the name of the app or added subtitle). We’re glad to see Viber is actively improving their rankings and identifies new opportunities with iOS11. According to Statista, consumers downloaded a total of […]

The Smart ASO Trick for Higher Rankings

This is a guest post by Jiri Chochlik, founder at AsoFriend and ASO Specialist at AppAgent.   It’s no secret that titles – and now also subtitles – are the most important factors for keywords in iOS11. Here’s a smart and simple trick that you can use to leverage the fact that these keywords are given […]