Fact: 7 out of the top 10 grossing games in the US App Store are multiplayer games. Do you know what’s the biggest difference between single player games and multiplayer games when it comes to marketing? Or do you know how you should optimize your budget when promoting your multiplayer game? Peter summed up his learnings and best practices in this 20…
The year 2019 in short: a successful one. Our target for this year? ➊ Learn tons of new information that will help our clients grow ➋ Find a new office space and welcome many new colleagues ➌ Have more fun at work and after work 📕 Learn more about industry insights and best practices by signing up for our newsletter here or by bookmarking…
Last year, more than two million apps were downloaded from Google Store and the Apple App Store had similar numbers. However, developers often lack marketing experience – which is also different from digital marketing. What are the main differences, how the mobile phone industry has changed in the last 5 years and what are the newest trends – you can find out…
Is mobile ad fraud something that concerns you or not yet? We hate to be messengers of bad news but if you have invested at least some effort and money into your game or app already, you’d better check the most common types of frauds. Because if you don’t know about something, it doesn’t mean it doesn’t exist. And most importantly –…
The only sure thing in our lives is constant change. One major change just happened in the life of the most knowledgeable and supportive mobile marketing expert I personally know, Thomas Petit. We first met in 2015 and have stayed in regular contact since then. Thomas helped us at AppAgent numerous times with Apple Search Ads, UA strategy and ASO as well…
