Last year, more than two million apps were downloaded from Google Store and the Apple App Store had similar numbers. However, developers often lack marketing experience – which is also different from digital marketing. What are the main differences, how the mobile phone industry has changed in the last 5 years and what are the newest trends – you can find out…
Is mobile ad fraud something that concerns you or not yet? We hate to be messengers of bad news but if you have invested at least some effort and money into your game or app already, you’d better check the most common types of frauds. Because if you don’t know about something, it doesn’t mean it doesn’t exist. And most importantly –…
The only sure thing in our lives is constant change. One major change just happened in the life of the most knowledgeable and supportive mobile marketing expert I personally know, Thomas Petit. We first met in 2015 and have stayed in regular contact since then. Thomas helped us at AppAgent numerous times with Apple Search Ads, UA strategy and ASO as well…
