CEO’s Marbella Diary 2020
Peter’s notes from the company offsite in February 2020 in Spain. These are his thoughts on building a company and the company culture, as well as summary of what AppAgent did wrong when it came to hiring last year, why we are often inviting family members to company events or – in contrast – why […]
How do real-life companies use lifetime value predictions
Ever wondered how to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app? No worries, we’ve got your back! Being overwhelmed by the complexity and number of different prediction concepts is normal even for big companies. That is why Martin Jelinek, Head of Marketing at AppAgent, […]
Specifics of Soft Launching Mobile Multiplayer Games
Fact: 7 out of the top 10 grossing games in the US App Store are multiplayer games. Do you know what’s the biggest difference between single player games and multiplayer games when it comes to marketing? Or do you know how you should optimize your budget when promoting your multiplayer game? Peter summed up his […]
Why we loved the year 2019
The year 2019 in short: a successful one. Our target for this year? ➊ Learn tons of new information that will help our clients grow ➋ Find a new office space and welcome many new colleagues ➌ Have more fun at work and after work 📕 Learn more about industry insights and best practices by […]
From Kitkat to Candy Crush: a twisted journey of a mobile marketer
Last year, more than two million apps were downloaded from Google Store and the Apple App Store had similar numbers. However, developers often lack marketing experience – which is also different from digital marketing. What are the main differences, how the mobile phone industry has changed in the last 5 years and what are the […]
8 types of mobile ad fraud
Is mobile ad fraud something that concerns you or not yet? We hate to be messengers of bad news but if you have invested at least some effort and money into your game or app already, you’d better check the most common types of frauds. Because if you don’t know about something, it doesn’t mean […]
Ten facts you might have not known about Thomas Petit
The only sure thing in our lives is constant change. One major change just happened in the life of the most knowledgeable and supportive mobile marketing expert I personally know, Thomas Petit. We first met in 2015 and have stayed in regular contact since then. Thomas helped us at AppAgent numerous times with Apple Search […]
