Monthly Archives: June 2021

How to analyze app users’ and game players’ motivation

How to analyze app users' and game players' motivation

This is the first episode of the Mobile Marketing Creatives Series that aims to inspire you on how to best promote your app or game through thumb-stopping visuals.  By subscribing to AppAgent’s newsletter you’ll never miss these upcoming episodes: defining your unique selling proposition, developing creative strategy, fake ads, and best practices we learned working for top publishers such as Supercell, Small…

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Mobile Marketing Creatives Series – Ultimate guide on how to design ads and app store creatives

Creative Series: Prologue

Today’s mobile growth is massively driven by paid user acquisition. Actually, mobile ad spend reached a 26% year over year growth to a whopping $240B in 2020 according to App Annie.  Such an acquisition is based on two pillars. First, user behavior events sent from the app back to ad networks providing signals for algorithms who the best users are. Second, ad…

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