CEO’s Marbella Diary 2020

AppAgent Offsite

Peter’s notes from the company offsite in February 2020 in Spain. These are his thoughts on building a company and the company culture, as well as summary of what AppAgent did wrong when it came to hiring last year, why we are often inviting family members to company events or – in contrast – why […]

How do real-life companies use lifetime value predictions

LTV predictions

Ever wondered how to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app? No worries, we’ve got your back! Being overwhelmed by the complexity and number of different prediction concepts is normal even for big companies. That is why Martin Jelinek, Head of Marketing at AppAgent, […]