A guide on how to use TikTok for marketing
TikTok has hit over 1,65 billion downloads globally with most of its audience formed by Gen Z & Millennials. As a marketer, this is a great way to reach young audiences but doing user acquisition on TikTok is not as easy as it seems.
TikTok for mobile app installs campaign
The main factor that sets campaigns apart remains creative as it is the case with other networks. However, creatives on TikTok need to be native to the platform and not getting them right means a total failure of the campaigns.
Using TikTok for advertising
In addition, creating campaigns on TikTok requires being in direct contact with an account manager and it involves a lot of bureaucracy: from increasing spend via email to completing forms for creating accounts.
However, all of this can be tackled with the right resources and information. Read more about TikTok below.
Last update: April 9th 2020
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