Specifics of Soft Launching Mobile Multiplayer Games

Fact: 7 out of the top 10 grossing games in the US App Store are multiplayer games. Do you know what’s the biggest difference between single player games and multiplayer games when it comes to marketing? Or do you know how you should optimize your budget when promoting your multiplayer game? Peter summed up his learnings and best practices in this 20 min talk he gave at the Game Developers Conference 2019.

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