Executive Summary of a Complete Guide on Predictive LTV modeling
AppsFlyer together with AppAgent and Incipia has published a comprehensive guide on predictive LTV modeling which is a must-read for mobile marketers, UA managers and marketing analysts. We interviewed top experts from companies such as Rovio, Hutch Games, Wargaming, Joom, Wolt, Blinkist, Kiwi.com and Boombit to provide a comprehensive view on how LTV modeling differs […]
Instagram Stories Ads Cheat Sheet for UA managers
Did you know, that 400 000 000 daily active users are following Instagram Stories? 60% of Instagram users watch videos with the sound on 5-10 seconds, vertical format and ‘content generated’ look & feel of Instagram Stories Ads work the best? Well, many apps and game developers don’t. Instagram Stories Ads format is still not […]
