Looking back at the year 2018, I’ve been very fortunate to have a chat with two very smart and interesting guys. One is the CEO of a small Swedish studio called Gold Town Games and the second a UA manager at an awarded publisher called Small Giant Games from Finland which was recently acquired by Zynga for $700M.

In case you couldn’t attend Sweden Game Conference or PG Connects Helsinki last year, here is some food for thought from the fireside chats with Pär Hultgren and Antti Paikkala covering tips for your soft launch to scaling the user base of your game.

➡️ Growing a Niche Mobile Game from the North of Sweden

➡️ How to create a media plan for a global launch


I look forward to what the meetings and interviews will bring in the year 2019.


Interested in reading more about soft launch? I recommend you this case study:

Lessons Learned From the Launch of Zavezu Mobile App


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