Yearly Archives: 2019

Increase organic downloads this Christmas and New Year

ASO Organic Downloads Christmas

The Christmas and New Year period is an excellent opportunity to obtain more organic downloads. However, choosing the right store listing assets that convince users to download your app or game is crucial as competition for users and their wallets is high. Even after Google cleaned up its Play store in 2008, there are still almost 3m apps available for download –…

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Mobile Video Ads Specifications Cheat Sheet

Video Ads specifications

Writing a brief for a creative department or an agency to make a video ad for your game or app might be a challenging experience. Especially when you have no clue what the resolutions of each platform are, what the maximum video length is or even what’s the maximum file size. No worries, we’ve been there too. That’s why we’ve summed up…

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Mobile Ad Monetization Masterclass: Waterfalls

Ad monetization waterfalls might sound confusing, but the principle behind them is reassuringly simple. In this in-depth article, we look at what ad monetization waterfalls are and why setting eCPM floors is an essential part of maximizing your return. A little bit of work can ensure your app is maximizing its potential for profit. This is a guest blog post by Jacopo Guanziroli…

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Insider Secrets: How to test new mobile user-acquisition channels

How to Test New Acquisition Channels

AdAge recently reported that the duopoly of Facebook and Google share almost 60% of the digital advertising market between them. Mobile advertising accounts for two-thirds of the entire advertising market worldwide – and continues to grow as we spend more time online.   What does it mean? The majority of media budgets are focused on two major channels – increasing competition and raising…

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Mobile app growth strategy that actually works

Mobile App Growth Strategy

For sustainable mobile app growth you need to focus on activation first, not acquisition! Read about how you can avoid the ‘leaking bucket’ problem and grow efficiently. Here’s a recent conversation that I had:“We want to double our mobile app user base in the next 6 months with a budget of $150,000. You’re the experts on app growth hacking and can help…

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Executive Summary of a Complete Guide on Predictive LTV modeling

Guide on Predictive LTV Modeling

AppsFlyer together with AppAgent and Incipia has published a comprehensive guide on predictive LTV modeling which is a must-read for mobile marketers, UA managers and marketing analysts. We interviewed top experts from companies such as Rovio, Hutch Games, Wargaming, Joom, Wolt, Blinkist, Kiwi.com and Boombit to provide a comprehensive view on how LTV modeling differs for various business models.   What you…

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