Do you have these 4 key roles in your mobile marketing team?

Benedict Evans, partner at the venture capital giant Andreessen Horowitz, may have claimed in 2014 that ‘Mobile is eating the world’, but a look at the job market shows that still isn’t the case three years later. There may be more than 3 million apps in the App Store, but there are fewer than 700 […]

Fake it before you make it – the cheapest way to test your app’s viability

As a former startup founder, I have jumped at too many poor ideas and spent enormous amounts of time and effort developing new ideas, products and apps that ultimately no one cared about. Naturally, I explored how to eliminate uncertainty, finding markets with low costs and high potential. The Lean Startup methodology provided me with […]