Why freemium and premium aren’t the same when it comes to marketing

Deciding whether your newest mobile game should adopt a freemium or premium business model is one of the most important decisions a developer can make. It will not only define the way you generate revenue, but will also influence your choice of marketing channels and tactics. To help you make the best decision for you […]

From death’s door to 1M – the twisted story of Tiny Miners

Tiny Miners, a fast-paced action adventure is the latest game from About Fun, creators of Apple’s ‘Best of 2013’ featured Mega Dead Pixel. The game is already being enjoyed across the world (App Store, Play Store), but it very nearly didn’t get released at all after the Prague based studio entered into a serious dispute […]

5 practical tips for improving store conversion

Working on over 60 store listing experiments in the past year has revealed to me some important lessons – and provided lots of surprises as well. It’s now much clearer to me that improving store conversion is one of the cheapest and the most effective ways of user acquisition. Even with 50 organic downloads a […]