8 mobile intelligence tools every marketer should know

Mobile marketing has changed a lot since I entered the business back in 2011. At that time, it was all about PR, the New Games section in the App Store, and mostly premium games. Both Clash of Clans and Candy Crush Saga were under development and still 1.5 years before the global launch. Freemium, which […]

How to best pick countries for your app launch?

After months of development and testing, your app or game is finally ready for a global launch. It is time to decide which markets to focus on and where to invest on user acquisition. Making the right decision is not an easy task and involves many factors. I recently helped Geewa, an online and mobile […]