Are paid games really doomed?

The mobile landscape has changed rapidly in the last two years. The majority of apps are free now and most of the existing marketing strategies focus on paid user acquisition. Unfortunately, paid installs don’t work for premium games. Why? Because the majority of paid games have a low user Life Time Value (LTV). If you […]

9 app marketing resources you should know

You probably know yourself that before you go shopping for new shoes there are millions of models available and it will be hard to choose only one pair. Once you enter the shop, you soon realize that only one or two models fit your requirements and you probably need to look elsewhere. With app marketing […]