It’s been 4 years since a major change in Apple’s leadership team took place when Tim Cook became the CEO after Steve Jobs passed away. This morning, Apple announced that along with other management shake-ups, senior vice president of Worldwide Marketing, Phil Schiller, is going to relieve Eddy Cue as the head of the App Store across all of its platforms. Normally…
Lukas Korba (Twitter, personal site), my friend and business partner, published his first impressions about Apple TV from a developers point of view. I found his remarks interesting and this is the first guest post with some more coming in the future. Last Friday came the long-awaited moment when Apple released Apple TV as well as its native App Store. Let’s take…
I’ve been discussing the soft launch data of a new mid-core game called “Tiny Miners” with my friends at About Fun and we just ran a second round of acquisition focusing on retention and optimizing difficulty. “Compared to Tiny Miners, how was your initial D1 and D7 retention in Mega Dead Pixel [the App Store’s Best 2013 game]?” I asked Peter Vodak,…
“App Store poverty” is a common problem which faces 95 % of developers. With 500 new iOS and 250 Android apps every day, it becomes extremely difficult not only to get discovered but also to monetize games well. Even with a massive number of downloads, such as with Mr. Muscle where we achieved 900K downloads in only 4 weeks, it was a…
We announced a “Free Icon Redesign Giveaway” together with Appmasters.co in June. The lucky winner was the app called StatusCar (iTunes). It’s a social app which offers a simple way to share your current speed with your friends around. Our task was to redesign the original icon into a new shiny one. Below is our strategic proposal together with two sketches and…
The hype is over and it’s time to evaluate the Apple Watch app business. A local server about smart watches asked me for an interview about the development of Apple Watch which was a great opportunity to sum up our pioneering experience. Below are a few interesting figures which might be useful for anyone who dreams about big profits from launching their…
Don’t hire the most qualified, hire the craziest.
Making apps is a hard job but selling them is way harder. Thousands of developers have experienced the empty feeling after they published an app or game but never got any traction and downloads. It’s probably one of the worst feelings to invest all your energy into building something which no one appreciates. I try to constantly grow in my app marketing…
Will Apple Watch change our lives? Apple is introducing a new major hardware product after 5 years. We started developing for Apple Watch back in March and have the first app published. Together with 30 days of usage we would like to share with you our first impressions and answer the question if will this device change our lives as iPhone and…
I’ve shared insights about Apple’s strategies for selecting the best apps and games in my interview at Appmasters.co recently. Apple simply follows how ordinary people behave in the store. As you would expect the key factor is the icon. It makes sense that the editorial team places all new and noteworthy apps in the form of an icon on a single grid…