8 types of mobile ad fraud

Is mobile ad fraud something that concerns you or not yet? We hate to be messengers of bad news but if you have invested at least some effort and money into your game or app already, you’d better check the most common types of frauds. Because if you don’t know about something, it doesn’t mean it doesn’t exist. And most importantly –…

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The principles of mobile ad attribution, analytics and tracking

Mobile attribution analytics

Why it’s impossible to effectively grow your app or game with mobile ads without having attribution tracking in place? Continue reading. It doesn’t matter if you’re a mobile startup or an established publisher with a new app or game, sooner or later you’ll reach a point when you need to measure the effectiveness of your user acquisition campaigns. This stage usually arrives…

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Video: Building Mobile Marketing Analytics Step-by-Step

Listen AppAgent’s Marketing Analyst Martin and Data Analyst Vítek talk about building mobile marketing analytics step-by-step. During their livestream on the Mobile Marketing Experts Facebook group they recently talked why they have decided to build our own marketing analyst stack instead of buying it. You will also see how they build it, step by step, which additional tools they picked and why, how we…

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