How automation can simplify mobile ad production

Mobile video ads automation

Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department. The fact is that mobile video ads are critical for effective user acquisition, however the production of these ads is heavily dependent on manpower. This is where automation can come in handy. Automation is a technical solution which…

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Efficiency in Mobile Ad Creatives Production: ACE Framework!

Developing a robust ad creatives process should be a high priority for any mobile marketer that wants to have the best performing ads for their mobile app or game. The process should effectively merge art with science: it must create efficiency, reduce burnout, and provide your creative team with more time to focus on idea-making… the essential goal of any creative process.…

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Tips for successful mobile marketing on TikTok

Mobile marketing on TikTok

For some TikTok is the next big thing in mobile marketing. For others, it’s a platform for youngsters that isn’t quite ready for attention – yet. But, if you follow the growth of the platform closely, you will realise it’s not for teens anymore. Today, big advertisers are already investing heavily into acquisition. One of them is Tom Nguyen.  Tom is exploring…

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6 key drivers of ASO strategy for your business

6 key drivers of ASO strategy

Many articles talk about App store optimization (ASO) tactics, but only a few touch the fundamentals of a successful ASO strategy. By focusing simply on tactics instead of developing an effective strategy, many publishers are spending money without seeing results.At AppAgent, we have written widely on the subject, sharing our belief that strategy should drive tactics, not the other way round. We…

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CEO’s Marbella Diary 2020

Peter’s notes from the company offsite in February 2020 in Spain. These are his thoughts on building a company and the company culture, as well as summary of what AppAgent did wrong when it came to hiring last year, why we are often inviting family members to company events or – in contrast – why we wouldn’t hire someone for a full-time…

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