6 key drivers of ASO strategy for your business

6 key drivers of ASO strategy

Many articles talk about App store optimization (ASO) tactics, but only a few touch the fundamentals of a successful ASO strategy. By focusing simply on tactics instead of developing an effective strategy, many publishers are spending money without seeing results.At AppAgent, we have written widely on the subject, sharing our belief that strategy should drive tactics, not the other way round. We…

Read more

CEO’s Marbella Diary 2020

Peter’s notes from the company offsite in February 2020 in Spain. These are his thoughts on building a company and the company culture, as well as summary of what AppAgent did wrong when it came to hiring last year, why we are often inviting family members to company events or – in contrast – why we wouldn’t hire someone for a full-time…

Read more

A guide to cross-promotion: how to increase installs for your mobile game for free

Cross-promotion mobile games

In this article, I have summarized my learnings from running cross-promotion strategies at games publisher EA for two years. During that time, I worked with four games studios and successfully promoted 12 games. The result: two successful game launches, a constant stream of new installs and an increase in revenue year-on-year. Here’s how I did it.  Introduction to mobile cross-promotion At some…

Read more

User Acquisition: A guide for TikTok

AppAgent TikTok User Acquisition Guide

A guide on how to use TikTok for marketing TikTok has hit over 1,65 billion downloads globally with most of its audience formed by Gen Z & Millennials. As a marketer, this is a great way to reach young audiences but doing user acquisition on TikTok is not as easy as it seems.  TikTok for mobile app installs campaign The main factor…

Read more