Babbel is a leading language learning app and e­learning platform available in 14 languages which has been available since 2008. The company has around 600 full­time employees and freelancers headquartered in Berlin. AppAgent was asked to run a holistic growth audit with itsa focus on ASO to identify opportunities how to grow the user base.

Within 3 weeks, AppAgent’s interdisciplinary team of marketing managers, user acquisition managers, ASO specialist, designer and data analyst) revised 18 months of organic and paid traffic data, 10+ internal studies, dozens of A/B tests, thousands of keywords, and other inputs.

Each area of focus had three major parts: analysis, key findings and recommendations. The current strategy of Babbel was basically maxed out but AppAgent identified 3 major opportunities with potential for an incremental growth. This was presented on a full day workshop with Babbel’s marketing team as well as on a C-­level conference call with the NY­-based company’s CEO Julie Hansen two days after the session in Berlin. (Photo credit / Babbel)

Scope of work

  • Market analysis
  • Traffic analysis
  • Keywords and ranking analysis
  • Conversion rate analysis
  • Apple Search Ads review
  • Reviews and rating analysis
  • Portfolio analysis

Agents involved

  • Peter (Market, Strategy)
  • Martin (Traffic, Strategy)
  • Jiri (ASO)
  • Richard (Store)
  • Thomas (Search Ads, Traffic)
  • Vit (Data Analysis)

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